March 21st, 2025
Enhancements
Performance Improvements
Release Notes: WhatsApp Template Link Tracking & Personalization
Release Date: March 21, 2025
Overview: This update introduces the Track Any Link functionality to WhatsApp templates, enhancing the flexibility of link management across campaigns and journeys. Whether you need to swap links, personalize them, or track them in your campaigns, this feature ensures everything works smoothly.
Static Link (No Tracking)
Dynamic Link (No Tracking)
Track Any Link
The new Website URL Input Field lets you add a URL when "Track Any Link" is selected. The URL will be:
Integrated directly into CPaaS campaigns by default.
Personalized via CSV for advanced campaign targeting.
The Website URL added under "Track Any Link" will seamlessly pass into the CE for use in your campaigns and journeys.
You can now edit or swap URLs in your campaigns, giving you full flexibility to ensure links are accurate after launch.
Button Links: The tracking-enabled option will be visible by default for button links.
Body Links: Variables in the body section will support HTTP/HTTPS link tracking. Invalid or missing inputs will automatically trigger link tracking for better control.
Campaign Flexibility: Now, you can easily edit or swap links even after the campaign has been set up. This helps ensure that your links are always accurate and trackable, providing clear insights into which links are being clicked or interacted with.
Personalization: Whether you're using attributes, payloads, or CSV files, you can fully personalize and track your links, improving the relevance and effectiveness of your WhatsApp campaigns.
Clearer Tracking: A new message will appear in the body section of the campaign editor, informing users about link tracking and offering guidance for HTTP/HTTPS formatting.
The link tracking icon has been updated for clearer identification, ensuring that your link management process is intuitive.